Ask five agencies to price the same website and you will get five very different numbers. We hear it every week: "Why is your quote higher than the last one?" or "Why is it so much lower?" It is not always a trick. The word website covers everything from a one-page portfolio to a full online platform, and most quotes are pricing different things. Here is what really moves the number.
The four things that set the price
1. How many different kinds of page
Not how many pages, but how many different kinds of page. Ten blog posts share one design. A home page, a services page and a booking page are three designs. More page types means more design and more build time.
2. What the site has to do
A site that shows information is quick to build. A site that does things takes longer: bookings, logins, payments, calculators, member areas or a connection to your CRM. This is usually where two quotes split apart.
3. Custom design or a template
A template is cheaper up front, but you squeeze your business into someone else's layout. A custom design is made around your content and your customers, and it usually turns more visitors into calls and orders.
4. Content
Who writes the texts, who takes the photos, how many products need adding. Content is the most underestimated part of every project, and the most common reason launches slip.
Our starting prices
So you know where you stand before we even talk:
- Website (business sites and landing pages): from $499
- Store or marketplace (WooCommerce and Dokan): from $1,299
- Custom app (web apps, APIs, React Native): a custom quote
After a free call you get a written quote within 48 hours: a fixed price for a clear scope, or an hourly rate while plans are still moving. No ranges, no "it depends" without an explanation.
What every quote should include
Whoever you hire, check that these are in the price before you sign:
- a design you approve before anything is built
- a site that works on every phone and screen
- basic SEO: page titles, a sitemap and fast loading
- the code in your GitHub and the site on your hosting
- support after launch, in writing. Ours is 3 months free.
If an offer does not say who owns the code and the domain, ask before you pay. It is the one question people regret skipping.
How payments usually work
We split payments into milestones: usually 40% to start, 40% when you approve the design or a working beta, and 20% at launch. Bigger projects are split by sprint, so you only ever pay for work you have already seen.
Have a project in mind? Send us a few lines and you will get a real number, not a range.